Customer as a productive resource in the service delivery


Assignment Requirements:

The service experiences was taken in Build a Bear store. There is a 8 steps guide to follow, can be found here:

https://www.mallofamerica.com/content/files/build-a-bear_creation.pdf

and the concept of the essay is Service Coproduction: viewing the customer as a productive resource in the service delivery process, which requires roles to play and scripts to follow. A guideline and some journal articles will be uploaded shortly for references used if needed.

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Other Management: Customer as a productive resource in the service delivery
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