Topics and questions to be addressed:
1) currently industry size: what is the current size of the industry for the product or service at the national, regional, state, and local level?
2) growth: what is the growth potential of the industry for the product/size
3) industry trends: what industry trends do you predict will affect the product/service?
4) competition profile: describe the competitive advantage for your product/service?
5) customer profile: who is the intended customer for your organization's product/service?
6) customer benefits: what problems are you solving or strategic opportunities are you offering for your customer?
7) target markets: what target markets exist for your organization's product/service?