A pharmaceutical company is launching a new anti-blood-clotting drug with a push and pull communications campaign aimed at end users and doctors. The company requires at least a 5% marketing return on investment (ROI) over the first five years of the product's commercialization. Cumulative unit sales for the first five years are forecast to be 7,061,146 units. The unit contribution or contribution margin per unit is $74.80. Cumulative marketing costs over the five years total to $489,000,000. Will the company meet its ROI hurdle rate?