Solved: Cultural issues from a pr standpoint, Marketing Management

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Cultural issues from a pr standpoint

Problem: Sometimes cultural branding and public relations work hand in hand. How would you handle these cultural issues from a PR standpoint?

Brand: Perdue Chicken
Slogan: 'It takes a strong man to make a tender chicken'
Slogan in Spanish: 'It takes an aroused man to make a chicken affectionate.'

Brand: Chevy Nova
Name: Nova
Name's meaning in Spanish: 'It doesn't go.'

Brand: Schweppes Tonic Water
Name: Schweppes Tonic Water
Name's translation in Italian: 'Schweppes Toilet Water'

Brand: Coors Beer
Slogan: 'Turn it loose'
Slogan in Spanish: 'You will suffer from diarrhea'

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Marketing Management: Cultural issues from a pr standpoint

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Cultural issues from a pr standpoint

Reference No:- TGS01612547

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Wal-mart establishing regional warehouses

Q : Conducting marketing research and planning

Q : Marketing promotions used by the two organizations

Q : Analyzing public relations

Q : Cultural issues from a pr standpoint

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Q : What impact can pr have on society

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Cultural issues from a pr standpoint

Reference No:- TGS01612547

Recent Questions Asked Marketing Management

Q : Wal-mart establishing regional warehouses

Q : Conducting marketing research and planning

Q : Marketing promotions used by the two organizations

Q : Analyzing public relations

Q : Cultural issues from a pr standpoint

Q : Advantage in using deceptive tactics

Q : What impact can pr have on society

Q : Cost-benefit analysis of an economic development

Q : Description of distribution channel strategy

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