Culinarian cookware- pondering price promotion, Marketing Management

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Culinarian cookware- pondering price promotion

Case: Culinarian Cookware: Pondering Price Promotion

Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

Was the 2004 promotion profitable? Calculate the profitability using Brown's logic and then calculate the profitability using the consultant's model. How would you calculate the profitability?

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Marketing Management: Culinarian cookware- pondering price promotion

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