Crowd sourcing has been anticipated to be the future of marketing, advertising, product design and so on. Companies which have employed crowd sourcing comprise Starbucks, InnoCentive, Inc, uTest and so on. Compare the traditional marketing, advertising, product testing, and product design to corresponding crowd sourcing-based methods. Find out the method you would use and why. Social networking has forced businesses to modify some of their employee's conditions of employment and company expectations. Employees could disclose the employer's proprietary information on social networks. They can post information which could be detrimental to the company's image. Propose three methods companies could use to prevent employees from using social networking to harm company's reputation.