True or false
The better a firm understands the difference between customers needs and wants, the more effectively it can target its message and convince customers to buy it's good or service.
Marketing be performed by both individuals and organizations, such as B2c,B2B, and C2C
CRM is the result of marketers realizing the need to think about their customers in terms of relationships rather than transactions.
A makertung strategy is a firm's market, marketing mix and method of obtaining a sustainable competitive advantage.
Operational excellence focuses on retaining customers and excellent customer service.