Crm and marketing
Problem: CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?
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Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you explore all of the external factors that impact marketing?
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CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?
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What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not?
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Explain the risks of not reporting the results of your forensic assessment findings accurately. Provide specific examples.
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