Critics of the percentage-of-sales method of budget setting, Financial Management

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Critics of the percentage-of-sales method of budget setting

Critics of the percentage-of-sales method of budget setting contend that this method “reverses the advertising and sales relationship” and that it “treats advertising as an expense rather than an investment.” Explain what these arguments mean and discuss their merits

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Financial Management: Critics of the percentage-of-sales method of budget setting

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Financial Management: Critics of the percentage-of-sales method of budget setting

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