Assignment:
You will soon be presenting your international marketing plan to the board of directors of EduTot using a professional PowerPoint presentation. Devote the time needed to properly review, revise, and edit your work. Create a presentation 15-17 slides complete with speaker notes (300-350 words for each slide) that flows nicely and smoothly and that includes the following items:
• title slide
• executive summary
• introduction
• country market selection
• country market environmental analysis
• country market competitive environment
• marketing objective
• target market
• product strategy
• distribution strategy
• communication strategy
• pricing strategy
• conclusions
• references (insert APA references in the notes section of the PowerPoint)
For more information on creating PowerPoint Presentations, please visit the PowerPoint Lab.
Objective:
• Complete a country study to identify the opportunities and challenges facing marketers across international borders
• Critically discuss the marketing functions of product, pricing, distribution, and marketing. Communication in an international scope
• Evaluate situations that present potential ethical and legal issues and develop solutions for those issues on a global scale
• Evaluate the impact of technology on marketing internationally and using effective communication techniques