Topic:
Contemporary management practice of Google
No# of Pages:
6 pages (1,500 words)
Subject Area:
Management
Paper Style:
Harvard
No# of Sources Required:
7
Language:
English (U.K)
Details:
Critically discuss how one or more of the classical management theories discussed in week 1 are relevant to the contemporary
management practice of an organisation/company of your choice(Google Inc).
Evaluate whether this practice could be improved in order to gain or maintain competitive advantage and provide recommendations
supported by evidence from academic research.
Suggested Structure:
1. Intro: This should give a brief overview of the structure of the essay
2. Introduce your chosen company
3. Evaluate what classical management techniques this company uses
4. Critique the effectiveness of the company’s management techniques with reference to the wider literature
5. Make logical recommendations based on your discussions