Assignment Task: The learning outcomes for this assignment are:
A) Understand and appreciate the underlying theories of international marketing.
B) Critically analyze international marketing opportunities.
C) Demonstrate an ability to formulate and assess international marketing strategies.
D) Demonstrate an understanding of both the process and the complexities associated with the implementation of international marketing programs.
Question: What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME's) and large scale enterprises (LSE's)?
Use relevant and recent examples to illustrate your report.
Note: Your response should be in the form of a written report of between 1,500 and 2,000 words. Please use the previous provided academic style guidelines, and Harvard referencing system.
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Attachment:- Theories of international marketing.rar