Riter Corporation manufactures water toys. It plans to grow by producing high-quality water toys at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water toys. Riter believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy.
Riter's value proposition is:
a. product innovation and leadership
b. best total cost
c. complete customer solutions
d. employees recognizing customer needs.