Creative strategy chosen for the campaign
Question: What do you think of the creative strategy chosen for this campaign? What are the positives and negatives of content that relies on humor? Would you propose some modification to the concept chosen? What and why?
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What do you think of the creative strategy chosen for this campaign? What are the positives and negatives of content that relies on humor?
In this assignment, you will be completing a quantitative analysis. Read the applied problems 7-1 and 7-8 on page 160 of the textbook.
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Provide an example of a well-worded objective, and a poorly-worded objective. Why is one better than the other?
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