Assignment:
Part 1: Campaign Theme
• Campaign theme overview
• Advertising appeal
• Advertising execution
This section of the paper should be 2 pages in length.
Part 2: Traditional Media
Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).
• Headline
• Copy
• Visual Elements
This section of the paper should be 2 pages in length.
Part 3: New Media
Creative concepts for two new media options. Describe the following:
• Headline
• Copy
• Visual Elements
This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9-11 pages in length.