Question:
Which statement best explains why knowing an organization's value proposition is important for creating its social media information system (SMIS)? Multiple Choice The organization can raise its total value if it identifies which social media platforms its competitors are using and create an SMIS that incorporates additional platforms. The organization can convince its stakeholders to invest more resources in the SMIS if it can prove that customers are undervaluing their brand, products, and services. The organization can determine whether more than one SMIS is needed to effectively increase the fundamental value of its brand, products, and services across social media. The organization can increase its exposure and user engagement on social media by designing an SMIS that enables it to reinforce and build on its identified strengths.