Creating physical gathering spaces for glossier community, Other Subject

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Creating physical gathering spaces for glossier community

Assignment Task:

Based on Harvard case: Glossier: Co-Creating a Cult Brand with a Digital Community

How would creating physical gathering spaces for the Glossier community in the form of pop-up showrooms add value to a business with an already-engaged online community? What risks did Glossier need to consider with this strategy?

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Other Subject: Creating physical gathering spaces for glossier community

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Other Subject: Creating physical gathering spaces for glossier community

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