Question: The 60-year-old company Canada Goose has stayed true to its roots and brand promise, creating high-end "Made in Canada" outdoor apparel for extreme weather conditions for consumers willing to pay a premium for the Canada Goose guarantee of warmth in extreme weather conditions. The bases for segmenting their market relies heavily on the fact the product is made in Canada, and if you live in Canada you know cold! What is this an example of? Question options: a) weather segmentation b) national pride segmentation c) usage-rate segmentation d) geographic segmentation