Assignment:
Assume that you are the director of marketing for a firm that manufactures cleaning chemicals used in industries. You have traditionally sold these products through manufacturer’s reps. You are considering adding a direct Internet channel to your distribution strategy, but you aren’t sure whether this will create channel conflict. Make a list of the pros and cons of this move. What do you think is the best decision?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.