Assignment:
Q1. Should Bernard’s use continuous, pulsing, or flighting for its advertising schedule? Why?
Q2. Suppose Lexus is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.