Solved: Creating a national advertising campaign, Marketing Management

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Creating a national advertising campaign

Problem:

How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national advertising campaign?

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Marketing Management: Creating a national advertising campaign

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Marketing Management: Creating a national advertising campaign

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