Creating a more favorable promotional mix
Problem: Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design process and language of design, you are in charge of
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Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Problem: In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.
Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribu
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