Creating a more favorable promotional mix
Problem: Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service. As a business professional with an understanding of the design process and language of design, you are in charge of
What suggestions do you have to improve the selling process? Compare the buying decision process with steps in the selling process. How can we do it better?
Describe the ad, identify the target audience and key message(s), and state why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.
Question 1. What are the advantages and disadvantages of using a career sales force versus an independent sales force? Question 2. What are the advantages and disadvantages of commission only compensation versus salary- only compensation?
Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
Q1. What are the characteristics of good customer service in business sales? Q2. In your discussion, provide examples of how good and poor customer service impacts the customers and the company.
Problem 1. What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank? Problem 2. What types of product mix pricing considerations do you see in banks pricing for checking accounts?
Problem: In which situations is the high/low marketing strategy appropriate? Is this strategy appropriate and compatible or not appropriate for Kmart after its acquisition by Sears.
Question 1. Explain the concept of a hybrid channel distribution system. Provide an example. Question 2. The most advanced supply-distributor arrangements for administering VMS's involve distribution programming. Explain the components of distribu
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Winslow's definition of Public Health from the 1920's marks a significant recognition of the principles of health promotion in modern history.
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