Assignment Task: Social Media and Communications
SLP Scenario:
You are the HR manager for an organization with 1,500 employees in three locations. In recent months, several employees have retired. This has left openings in key areas of the organization. You posted the open positions prior to their departure but have received very few viable applicants.
Your CEO is concerned that the information is not reaching the ideal audience. You suggest using social media as a tool to reach a wider and more diverse pool of applicants.
For this SLP, research organizations that have successfully used social media as a recruiting tool. Using some of their marketing ideas, create a colorful job posting handout for a social media venue of your choice. In two additional pages:
a. Give examples of three employers who use social media as a recruiting tool.
b. Identify the differences in creating a job posting for Monster or Career Builder versus one of the social media sites.
SLP Assignment Expectations:
Demonstrate critical thinking and analysis of the issue.
Recommend 2 high-quality sources for additional information that you include at the end of your handout (do not use course background information as your additional information).
Cite sources of information actually utilized to prepare your handout. Sources used must be valid and reliable and may come from the course itself or from the Trident Online Library.
Proofread your work and make sure it is as professional-appearing as possible.
Your submission will be assessed on the criteria found in the grading rubric for this assignment:
- Assignment driven criteria
- Critical thinking
- Scholarly writing/oral communication
- Assignment Organization and Quality of References
- Timeliness