Creating a favorable promotional mix
Problem:
Within a health benefits insurance company, what element of the promotional mix is used least? How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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How do the strategic pricing and distribution decisions management makes affect the overall image and positioning of a brand?
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How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
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Inventory valuation methods: computations and concepts. Wild Riders Surfboard Company began business on January 1 of the current year
What arguments can you make against the common assumption that marketers only worry about advertising?
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