Assignment:
Zipcar offers a sophisticated form of car sharing (www.zipcar.com). The firm opened for business In Boston in late 2000. Describe the strategy of Zipcar using the six questions of Figure below. Is the Zipcar strategy sustainable, and will it lead to profitability?
FIGURE below The six questions for creating a dynamic strategy. Profitability rests on six solid answers to these questions.
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Profitability
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Why are we pursuing?
. Vision
. Mission
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Where will we be active?
. Customer
. Market
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How will we achieve our objective?
. Innovation
. Acquisition
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When will we act and at what speed?
. Timing
. Execution
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What will differentiate our product?
. Positioning
. Competitor response
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With whom will we complete and cooperate?
. Competition
. Alliances
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