Assignemnt: Strategic Marketing Plan Header
I. Title Page
II. Introduction (Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within.) 1 page
III. Mission and Vision Statements(Develop mission and vision statements for your firm.) 1 page
IV. Potential Market Segments(List all potential market segments of interest to your firm. Describe them fully usingappropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.) 2 page
V. Environment(Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape) 2 page
VI. Target Market(Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully.) 1 page
VII. Product and Services (Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits of your product(s). Tell me why you feel you will be successful) 2 page
VIII. Pricing (Set your pricing. What goals are you attempting to accomplish with your pricing strategy. Will you be making future pricing adjustments? Detail your thoughts.) 1 page
IX. Branding (Create a brand image for your offering. Use the elements of value; values; personality; features and benefits as the basis for creating yourproposed brand image. Describe your positioning strategy in light of the competitors in your space. Prepare a positioning map as part of the plan.) 2 page
X. Distribution Strategies (Next, provide your thoughts on distribution strategies. Will you work through intermediaries and if so describe the delivery process in detail. If you will sell direct, describe that process in detail. How will your strategy impact your ability to control your overall marketing effort (discuss). Describe an alternative strategy if your primary strategy should fail.) 2 page
XI. Communication Plan(The last element required for this plan is a communication plan. Using all the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire and action of your target) 2 page
XII. Conclusion.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.