Assignment 3: Social Media Marketing Plan: Part C
Part A and Part C is attached. Use them as reference
Continue with the same business that you started creating your social media marketing plan to write the third and final chapter of your plan.
Create a five to six page paper in which you:
1. Create your call to action with your target market. Utilize Wing 3 of the Dragonfly Effect text to create your call to action. Discuss why you have chosen your specific call to action.
2. Create your social media monitoring system. Determine the metrics you will utilize for each of your four social media platforms. How will you utilize those metrics on each platform?
3. Evaluate the effectiveness and customer engagement of your campaign posts created in the Assignment 2 and the Homework Assignment utilizing your selected campaign metrics in the above section. (Note: Go to each platform; examine the overall customer engagement (likes, shares, retweets, comments, etc.), hashtag usage, negative and positive comments, etc.)
4. Design one main game play contest for the platform you think your target market will most likely utilize, including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture. (Note: See pg. 133 in the Dragonfly Effect textbook. Utilize feedback gained from the previous section in creating your sample contest campaign.)
5. Evaluate the effectiveness of your plan utilizing the four wings in the Dragonfly Effect Model. Discuss any changes that may need to be made, based upon your evaluations.
6. use at least three quality academic resources in this assignment. (Note: Wikipedia and other websites do not qualify as academic resources.)
• Include a reference page using SWS
The specific course learning outcomes associated with this assignment are:
• Create, evaluate, and adjust a social media marketing plan.
• Identify the overall goals associated with the development of a social media strategy and plan.
• Perform a business review and target market analysis in support of a social media strategy.
• Write clearly and concisely using proper writing mechanics.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Social-Media-Marketig-Plan.rar