Solved: Create the promotional mix for the grand opening, Marketing Management

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Create the promotional mix for the grand opening

Problem:

A specialty grocery store, George-Mart, is celebrating its grand opening in North Bend,WA. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g. personal selling, public relations, direct mail) they can use and determine which one would be the most effective. Describe the process you would initiate to develop the promotion.

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Marketing Management: Create the promotional mix for the grand opening

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