Assignment task:
Create social media plan ---Founding Philosophy: House of Bolt was founded with a mission to redefine African fashion, making it accessible on a global scale while celebrating the continent's rich cultural heritage.
Design Approach: The company uniquely blends traditional African aesthetics with modern, ready-to-wear designs, creating a distinctive and inclusive fashion line.
Global Appeal: By catering to the evolving tastes of a global audience, House of Bolt seeks to transcend geographical boundaries, fostering an appreciation for African fashion worldwide.
TOOLS, PLATFORMS & IMPLEMENTATION STRATEGY
QUALITATIVE TRACKING
You have identified at least two social media listening tools that will be used to track your campaign and related topics. You have discussed why these tools are appropriate for your campaign.
QUANTITATIVE TRACKING
You have identified specific analytics tools that will be implemented to track your campaign. You have discussed why these tools are appropriate. You have designed a method to effectively reflect and report your results.
KEY PERFORMANCE INDICATORS TRACKING
You have included method to track KPIs for each social platform.
SOCIAL MEDIA PLATFORMS
You have identified the social media sites for your campaign. Logical reasoning for your choices is provided and supported with research. The social media sites selected are appropriate for your plan's objectives and target audience.
IMPLEMENTATION
Your plan includes detailed strategies for content creation/shared content. Your strategy for your timing is explained including research to support. If applicable, your budget is detailed.
CONTENT CALENDAR
You have included a detailed, complete content calendar for the 4-week campaign. Calendar includes channels, content format, topic of posts, keywords, URLs, hashtags, calls to action. If applicable, the budget for the campaign is included.