Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional
Type of Measurement Question
Determine in 525 to 700 words the best sampling procedure.