Assignment
Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
• Nominal
• Ordinal
• Interval
• Ratio
• Unidimensional
• Multidimensional
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Type of Measurement
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Question
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Determine in 600 words the best sampling procedure.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.