Final Marketing Plan and Presentation
Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
• Your promotional strategy for your product or service, including how you may use the following:
o Advertising
o Public relations
o Digital marketing
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft® PowerPoint®presentation illustrating your Marketing Plan.