Create process to monitor and control marketing performance


Homework: Social, Ethical and Legal Implications

Assess in a maximum of 550 words the ethical, legal, and social issues affecting Amazon products or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

a) Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 250-word executive summary including at a minimum the following elements to include in your marketing plan:

i. Required executive summary elements:
ii. Strategic Objectives
iii. Products or Services
iv. Optional executive summary elements:
v. Resources Needed
vi. Projected Outcomes

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Create process to monitor and control marketing performance
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