Example: Marketing Plan Outline
Example: MARKETING PLAN OUTLINE
A. Cover Page
1. Marketing Plan for Organization/Company name:
2. Proposed by:
3. Submitted to:
4. Date:
B. Table of Contents Pages 1.
Executive Summary.
Company Description
Strategic Focus and Plan
Mission/Vision b. Goals c. Core Competency and Sustainable Competitive Advantage
4. Situation Analysis
SWOT analysis
• Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
• External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus
Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
6. Marketing Program
Product Strategy
b. Price Strategy
c. Promotion Strategy
d. Place (Distribution) Strategy
7. Financial Data and Projections
Past Sales Revenues
b. Five-Year Projections
8. Organizational Structure
Implementation
Evaluation and Control
Total Pages in Marketing Plan Excluding Appendices.