Marketing Management
"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements" of a Marketing Plan. Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint....Review the sample
There is "no limit" as to the number of pages to be written/submitted; (You should not copy/paste any "Marketing Plan" from other authors) originality and completeness of your Marketing Plan is what is important for your overall grade.
*(Your Marketing Plan is to be submitted in APA Style of Writing; double space, with one inch margins in all four sides of the paper, using 12 point font, times roman or courier style of font.
Book Marketing Management 14th edition.