Create linear programming model to minimize marketing cost


Acme Co. is preparing the advertising campaign for the new product. 3 commercials have been made and are ready to air. Costs of airing one commercial during different timeslots of day are given in table. Acme Co. wishes each of 3 commercials to air on 2 different timeslots. Additionally, company doesn't want all 3 commercials to air during same timeslot. Create the linear programming model to minimize marketing cost while meeting requirements above.

Timeslots

Commercials

Daytime

Evening

Late Night

Ad-1

200

650

600

Ad-2

500

420

350

Ad-3

400

700

450

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Mathematics: Create linear programming model to minimize marketing cost
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