Acme Co. is preparing the advertising campaign for the new product. 3 commercials have been made and are ready to air. Costs of airing one commercial during different timeslots of day are given in table. Acme Co. wishes each of 3 commercials to air on 2 different timeslots. Additionally, company doesn't want all 3 commercials to air during same timeslot. Create the linear programming model to minimize marketing cost while meeting requirements above.
Timeslots
|
Commercials
|
Daytime
|
Evening
|
Late Night
|
Ad-1
|
200
|
650
|
600
|
Ad-2
|
500
|
420
|
350
|
Ad-3
|
400
|
700
|
450
|