Today, the Internet has changed the way many companies approach a new business venture or expand an existing business venture. The “book selling industry” has seen many changes since the first book was sold by Amazon.com on the internet in 1995.
Retailers like Borders and Barns & Noble have changed their methods of marketing as a direct response to Amazon’s internet business model. Create an essay explaining at least 5 changes in the way the book industry does business today because of the new internet business competition.
Provide at least 2 outside references for this paper. Provide adequate citation and reference materials using APA rules.