Assignment:
Questionnaire for Focus Group
1. Gender:
a. Male
b. Female
2. Age Group
a. 4-18
b. 18-45
c. 45-60
d. Above 60
3. Why do you prefer to go for Pizza Hut?
a. Reasonable prices
b. Quality products
c. Effective services
d. Attractive promotions
e. Other (Please specify...)
4. In your opinion, how Pizaa Hut can create an effective loyalty program that influences the buying behaviour of customers? Please explain.
5. In your opinion, what can be other factors besides loyalty program that can affect your buying behaviour?
a. Family Influence
b. Promotion Strategies of Companies
c. Word of mouth Publicity
d. Social Status
6. What is your customer buying behaviour before the loyalty program of Pizza hut?
7. How your buying behaviour has been changed after introduction of loyalty program by Pizza hut?
8. What is your opinion about the customer loyalty program of Pizza Hut? Explain.
Survey Questionnaire for Customers
1. Are you aware that other organisations and restaurants create their own loyalty program?
a. Yes
b. No
2. Do you agree that these loyalty programs from other companies helps to create loyal customers?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
3. To what extent do you believe that customer loyalty program by restaurants help them to influence the buying behaviour of customers?
a. Low influence
b. Influential
c. Highly Influence
d. No Response
4. Do you agree that there is a relationship between customer loyalty, loyalty programs and customer buying behaviour?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
5. To what extent you believe that the loyalty program by Pizza Hut helps it to retain customers for a long period of time?
a. Low influence
b. Influential
c. Highly Influence
d. No Response
6. According to you, which switching factors are developed by customer loyalty program on customers?
a. Perceived lower price
b. A feeling of loss if points are not collected
c. Being part of a club
d. A sense of enhanced value
7. Do you agree that an ineffectiveness loyalty program negatively influences the buying behaviour of customers?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
8. Do you agree that by creating loyal customers, restaurant owners can attain competitive advantage over their competitors?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
9. To what extent you believe that a higher level of social class of people (age, occupation etc) has an influence on buying behaviour?
a. Low influence
b. Influential
c. Highly Influence
d. No Response
10. Do you agree that changes in income level of family influence customer buying behaviour?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly disagree
11. To what extent you believe that higher education of customer influence their buying behaviour?
a. Low influence
b. Influential
c. Highly Influence
d. No Response