Complete the below:
Focus of the Final Paper
Create a 12- to14-page marketing plan (excluding the title and reference pages, charts and/or graphs) for any product of your choice.
Your marketing plan should:
• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
• Develop a written summary and specific recommendations for the implementation of your plan.
Writing the Final Paper
The Final Paper:
• Should be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style as outlined in the Ashford Writing Center.
• Should include a title page with the following:
a. Title of paper
b. Student's name
c. Course name and number
d. Instructor's name
e. Date submitted
• Should begin with an introductory paragraph that has a succinct thesis statement.
• Should address the topic of the paper with critical thought.
• Should end with a conclusion that reaffirms your thesis.
• Should use at least four scholarly sources, in addition to the text.
• Should document all sources in APA style, as outlined in the Ashford Writing Center.
• Should include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.