Discussion Post
Using the bank scenario as a guide, discuss the following:
1. Create advertising and public relations objectives that align to each one of the bank's strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
2. Demonstrate how each objective aligns directly to an organizational goal.
3. Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.