Assignment task: You have seen millions of ads in your lifetime and you will see millions more in the future. Some ads you remember and some ads you turn to a friend and say "what was that about"? What is worse (for the company who is paying for the ad) is if after seeing the ad you don't know what the brand is or what it does. That is known in the industry as a BAD AD! Chapter 13 of your e-text gives you the background of how ads are developed. Please read Chapter 13. After reading it, you will create an advertisement using either Tiktok or Reels and post it on Canvas for both me and your classmates to see. This task is worth 10% of your grade so it's a good way to make up some of your remaining grade points.
You can use any product you like to advertise or you can make up your own new product. The TikTok or Reels video can be anywhere from 15-30 seconds long. You will be graded on the following 2 sections:
Written Section
1. The purpose of your advertisement. (Introduction of a new product, a reminder of an existing product, a change in the existing product, etc etc etc. your choice to let us know). This written portion should clearly describe what your ad is trying to do. IT IS NOT PART OF THE VIDEO. It is a separate written paragraph.
2. The objective of your advertisement. Are you trying to create an image for the brand? Are you trying to get new people to try it? Are you trying to get more of your current target to buy it? Let us know what your objective is. This written portion should clearly describe the objective you are trying to achieve. IT IS NOT PART OF THE VIDEO. It is a separate written paragraph.
3. Who is the target audience for this advertisement? This written portion should clearly describe who your target audience is. WHO are you trying to reach? IT IS NOT PART OF THE VIDEO. It is a separate written paragraph. Males, females, old, young, ethnic group, whoever. Let us know.
Video Section
1. Createe a video advertisement that takes into consideration the above 3 objectives. You can make it serious, funny, sad, whatever!!!! Make sure to add some music to make it memorable.