Assignment:
Research three different franchises from the Internet. Create a SWOT table (Word or Excel) to compare and contrast the Strengths, Weaknesses, Opportunities and Threats for each franchise researched. Prepare SWOT in tabular form (see below). Write a summary paragraph after each SWOT table illustrating the information obtained. Based on your SWOT analysis, decide which franchise is the best out of the three. Write a summary analysis supporting your decision.
Do not put "etc's" in your SWOT table. Etc. is a placeholder for "your" entries. Make sure to have several entries in each column; however, they will not usually be equal.
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McDonalds
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Strengths
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Weaknesses
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Opportunities
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Threats
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Brand name
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Junk food
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Changing menu
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Obesity law suits
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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etc
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