|
|
Stanley Tools Jobmaster Screwdriver
|
Rollerblade In-Line Skate
|
Hewlett-Packard DeskJet Printer
|
Volkswagen New Beetle Automobile
|
Boeing 777 Airplane
|
|
Annual
|
100,000
|
100,000
|
4 million
|
100,000
|
50
|
|
production volume
|
units/year
|
units/year
|
units/year
|
units/year
|
units/year
|
|
Sales lifetime
|
40 years
|
3 years
|
2 years
|
6 years
|
30 years
|
|
Sales price
|
$5
|
5150
|
$130
|
$20,000
|
$260 million
|
|
Number of unique parts (part numbers)
|
3 parts
|
35 parts
|
200 parts
|
10.000 parts
|
130,000 parts
|
|
Development time
|
1 year
|
2 years
|
1.5 years
|
3.5 years
|
4.5 years
|
|
Internal development team (peak size)
|
3 people
|
5 people
|
100 people
|
800 people
|
6,800 people
|
|
External development team (peak size)
|
3 people
|
10 people
|
75 people
|
800 people
|
10,000 people
|
|
Development cost
|
$150,000
|
$750,000
|
$50 million
|
5400 million
|
$3 billion
|
|
Production investment
|
$150,000
|
SI million
|
$25 million
|
5500 million
|
53 billion
|
EXHIBIT 1-3 Attributes of five products and their associated development efforts. All figures are approximate, based on publicly available information and company sources.
Chapter 1: Exercise 2
Create a set of scatter charts by plotting each of the rows in Exhibit 1-3 against the development cost row. For each one, explain why there is or is not any correlation. (For example, you would first plot "annual production volume" versus "development cost" and explain why there seems to be no correlation. Then repeat for each of the remaining rows.)
Chapter 2: Exercise 2, Thought Question 2
Define a process for finding a job. For what types of endeavor does a well-defined process enhance performance?
Is there an analogy between a university and a product development organization? Is a university a functional or project organization?