Q: Create a small ppt on below points:
Product Offering
Purina ONE dog foods are marketed towards busy consumers who are looking for a better quality of pet foods for their pets.
Food Assortments include
Chicken and rice adult formula
Healthy puppy formula
Lamb and rice formula
Large Breed adult formula
Sensitive systems adult formula
Small bites beef and rice formula
Small bites beef and rice formula
Purina ONE dog foods are currently in market maturity stage of the product life cycle.
Purina ONE's brand has been successful in establishing itself as a widely recognized name in households all over America.
Stark, clean use of narrow all capital letters, simple color scheme, and size emphasis within enlarging "ONE" draws the viewer to focus on the name
The solidary use of the color red within the checkered symbol among the black and white text helps the viewer to remember and mentally encode the brand name itself.
Purina ONE packages their dry pet foods in paper bags lined with plastic and their wet pet foods in metal cans with the same plastic outline as they use for their dry pet food bags.
Purina does not sale directly to the end consumer;
Purina uses?indirect channels of distribution in delivering products to final consumers
Some of the company's largest accounts include retailers like Walmart, Target, and Pets Mart.
Purina has implemented a dedicated department that specializes in client relations and ensures that these established accounts maintain good and lasting profitable relationships.
Consumers in the market?for Purina ONE?are willing to spend more money than the average consumer for pet food found
Example:??Regular Purina puppy chow sells for $29.75 for a 32?lb?bag at Pets Mart.??A bag of Purina One?Smartblend?sells for $35.14 for a 31.1?lb?bag. (Prices as of 11/8/17)
Breaking down of prices, the price per pound of dog food for the basic is $0.92 and $1.12 for the Purina?Smartblend.??Customers are willing to spend 20 cents more per pound of food to get better quality for their pets.
Average markup at retail level 30-40% (Interview with Pets Mart Manager)