Problem:
Kaitlyn owns a teen clothing store in her hometown and is trying to create a retail atmosphere that fits her brand image of being modern, classy, and stylish. Which of the following actions regarding retail atmospherics is the best choice for Kaitlyn, given her brand image? Group of answer choices Kaitlyn should use cute, handmade signage throughout the store to highlight her being a local retailer. Kaitlyn should create a space that is minimalistic and brightly-lit to highlight the clothes' high-fashion and the sophisticated nature of her store. Kaitlyn should play 80s music throughout her store to create a classic, fun-loving vibe. Kaitlyn should use a bunch of bright neon colors in her store to cater to a younger audience.