Assignment: Influencers And Branding
Competency
Map a network of internal and external influencers who can advocate for the brand messaging strategy.
Scenario
You are a marketing coordinator for a beverage company. The marketing manager for Viteze, a new brand of vitamin drinks about to be launched, asks you to partner with the brand manager in developing an integrated marketing communications campaign. You and the new brand manager have sent out both a newsletter and an email regarding the new product to your company to inform all interested personnel. You have also used the brand architecture your group has developed to create content for materials that will feature your new product in an integrated communication campaign.
Internal communications to leadership and preparation of materials for potential customers have sharpened the focus of your team's agenda. You are aware, however, of the importance of the entire organization being integrated in its communications about a brand. Key figures in the organization can use influence and persuasion to overcome any internal resistance. You therefore decide to create a report to the brand manager describing the key influencers in the organization.
Instructions
Create a report to the brand manager that maps a network of internal and external influencers who can advocate for the brand messaging strategy. This is needed to schedule for a pre-meeting before providing recommendations about your new product to the marketing team.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.