Assignment:
Q: Stars Inc. is a large clothing corporation that specializes in reselling clothes worn by celebrities. The company's four Web sites generate 75 percent of its sales. The remaining 25 percent of sales occur directly through the company's warehouse. You have recently been hired as the director of sales. The only information you can find on the success of the four Web sites follows:
You decide that maintaining four separate Web sites is expensive and adds little business value. You want to propose consolidating to one Web site. Create a report detailing the business value gained by consolidating to a single Web site, along with your recommendation for consolidation. Be sure to include your Web site profitability analysis.