Problem: Conduct your own research to answer the following questions: regarding a hair care range
1. Who are the target markets for this product or service? Detail at least two market segments. Include information to support your claim based on consumer trends, past marketing, individual, social, cultural diversity and lifestyle influences.
2. What is the position of this product or service in the marketplace?
3. What are the features and benefits of this product or service?
4. Discuss what digital marketing method would be most beneficial for this product or service and explain why.
5. How distinct is the product or service's position from other similar products or services?
Create a rationale for a marketing focus. Outline what legislation and ethical obligations are relevant to this plan.