New prouduct launch
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product identification
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
new product launch will be based on Iphone7
only due these two parts
2.1.4 - Market Growth
2.2 - SWOT Analysis (2.2.1 -S, 2.2.2 - W, 2.2.3 - O, 2.2.4 -T