Overview:
For the final project, you will create a Product Launch Comprehensive Strategy and Professional Reflection to demonstrate proficiency in all areas of operations and project management.
In Milestone One, you will submit a Product Launch Strategy and Planning Brief, which will also become part of Component 1, due in Module Seven. In Milestone One, you will explain which case you have selected, provide a rationale for why you selected this particular organization, and describe what new product or service you are proposing for the organization. Include the proposed approach you will use for product/process development. Also include a high-level deployment strategy and the overall plan with a Gantt chart that will be used as the framework to introduce a new product or service into an existing facility. You can begin identifying key stakeholders that will need to be involved in the project. The instructor will provide feedback on this milestone to help you shape your final capstone project.
Critical Elements
- Rationale: Lay out the rationale for the case selection and fit for the new product or service.
- Problem or Opportunity: Identify the problem or opportunity the new product or service will address.
- Company: Explain how the new product or service fits with the company culture and competitive marketplace.
- Approach: Identify, at a high level, the framework for developing the new product or service. Include any quality tools or techniques that you might incorporate.
- Methodology and Planning: Define the methodology you think fits best for the particular product or service development within this given organization. Begin the high-level planning with a project Gantt chart, leveraging tools such as Microsoft Project.